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Instagram Is No Longer A Photo-Sharing App
July 6, 2021
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Last week, Head of Instagram, Adam Mosseri, gave us a sense of what’s coming to Instagram, and the more eye-opening thing Mosseri said was this:
“[Instagram is] no longer a photo-sharing app or a square photo-sharing app.”
Mosseri added video is what’s driving an immense amount of growth online for all the major platforms, and it’s a trend they will now place more focus on.
He cited the massiveness of TikTok and YouTube, so over the next couple of months – Instagram will embrace video more broadly and experiment with recommending videos and stories in your main feed from accounts you do not already follow.
This is a drastic shift for Instagram.
What This Means To You:Using Instagram Reels, Stories and video, in general, can accelerate the growth of any brand but only when we put care in the content – meaning:
Tapping into emotional triggers by being entertaining, teachable, inspiring, or relatable
Showcasing your brand’s interesting and or fun voice and values
Separating from the pack by doing what others won’t or cannot do
How To Get Started:- First Three Seconds Matter
Videos immediately conveying key message outperform those that ramble or wait until the end. - Shorter Video Drives Maximum Impact
- Text On Video [CC]
- Play With Trends
- Answers
- Performance
- Behind The Scenes
- DIY – Hacks - Demos
Quicker content drives memory encoding; it’s also easier to consume.
Remember many people watch video without sound.
Watch what trends align with your personality – test the waters out.
Reply to questions that are either frequently asked or really fun ones.
Whether it's playing new songs, rehearsal or a sports-team practice - give the audience a peek into what you're listening to or watching.
Who doesn't love watching what happens when no one is typically looking?
Teach people how to do things. What do you love doing?
In everything we do – remember the main trend we’ve talked about that came out of 2020:
![](http://allaccess.com/assets/img/content/merge/2021/m-7-6.jpg)
Let us know how we can help you: lori@lorilewismedia.com.
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